How does one convince an entire generation or two, holding several mobile devices chock-full of glimmering apps, to keep your app on top — always loaded and ready to fire up at a moment’s notice?

The Domino’s® Pizza :Subtractivator™. A mobile app that interacts with a Domino’s
TV commercial as it’s playing, rewarding the user with an instant discount coupon code sent directly to that mobile device for its next pizza purchase.

Just have your phone out and on the ready at all times. Right next to your coaster on your coffee table. Whenever a Domino’s spot comes on, take a shot of the TV screen as quickly as you can to capture the highest number possible on the :30 second count down graphic. That number directly represents the discount you’ll get on your next pizza! It can be as high as 30% off — if you’re quick on the trigger. Now just share your screen grab on Facebook or Twitter with the #MyDominosDeal and see a coupon code instantly show up in the app. Aren’t you hungry now?